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moto-i is the world’s first sake brewpub outside of Kyoto, Japan. It was also the first restaurant in the Twin Cities to have its entire opening PR campaign performed exclusively online.
Six months prior to opening, we implemented a social media strategy combining multiple social media platforms such as Twitter, Facebook, and blogs with teaser websites and landing pages.
Traditional press releases launched after grand opening garnered publication and feature stories in over 40 national and international publications (magazines and newspapers) and 6 television outlets in the first 90 days of the restaurant being open, including coverage from a news crew from TV Tokyo, that flew into MN to cover it.