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Leines Hotel Advisors needed to develop their brand. They needed to refresh their logo, all print collateral, build a website, and carry their brand cohesively across their social media channels.
Colors and "feel" of the brand had to appeal to an audience that primarily was coming to interact with the site from India and Southeast Asia. Cultural values and significance of colors played a significant part in the design process. We needed to also incorporate intuitive navigation to really direct the visitors of the site to the information they required with an easy to use tool.
The team at Sterling Cross managed the project through discovery and design testing, through execution of the site and collateral creation. We brought in the designers and coders of Frontier Web Development to assist in building the required pieces. The designer went out of her way to ensure that we found a brand and logo design that really fit the bill, and then it was implimented in all of the design pieces.
The client has received an increase in qualified leads and new business specificall due to their new website and has realized an ROI on their investment that far exceded their expectations.