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Baja Sol Restaurants Group LLC


Baja Sol is one of the fastest growing chains of restaurants in the U.S., with 24 stores opening in 2009, almost doubling the size of the chain.  Baja Sol has three different format concepts: a fast casual concept, a full-service sit down with bar concept, and a Burger Bar concept. Sterling Cross Communications is the PR, Marketing, & Social Media firm of record, the first outside consultants hired by the chain.

Solutions Implemented

  • Local and National PR & Media Relations campaigns have increased brand awareness and is aiding in the sales of Franchises.
  • The Baja Sol Executive Chef has made TV appearances in all states where Baja Sol has locations, and was contracted to appear with a team of three chefs on The Food Network’s Challenge program.
  • A Social Media Campaign to drive awareness of the first ever Salsatude contest where fans could submit their own recipes for their favorite salsa drove excitement and awareness across several platforms like Facebook, Twitter, and Flickr.
  • A Twitter campaign to give away a six piece Caribbean Wing sampler had over 100 fans enjoying a new menu item that was being tested to see if it would become a regular addition, provided great market research and insight.
  • Social Media events hosted in Baja Sol locations branded as Bur-eetups, a play on the Twitter term for meetups.

Scrapbook Gallery

Baja Sol Logo
Sterling Cross placed Chef Bill on the Food Network's Extreme Food Challenge Show
Grilling Segment on KMSP FOX 9
Chef Bill on KARE NBC 11 with Rob Hudson on the Minnesota Showcase Show

Services Provided for Client

  • Social Media
  • Media Relations & Publicity
  • Event Marketing
  • Online Reputation Management
  • Marketing & Concept Development
  • Web & Print Design
  • Education & Training

Other Sterling Cross Clients

Traditional Storytelling integrating
today’s technologies

Social Media, Mobile Marketing, QR codes, Mobile Applications, Location based social media, Augmented Reality, Social Gaming - all forms of emerging marketing tools, that still have one underlying precept. they are still communication tools that rely on your business being able to tell a great story!

What can we do for your business?