Our Services » Media Relations & Publicity


You have a story to tell, but with the advances in communication technology has caused an explosion of new communication channels, where do you tell it? Sterling Cross Communications can deliver your story to the audience you desire to reach across the communication channel that they most prefer to receive that story on. We combine traditional channels, like newspapers, radio and TV with social networks, web video, blogs, mobile and new and emerging technologies.

The 24-hour news cycle is a thing of the past, you must be prepared to get your story out and not miss the news. Sterling Cross provides media training, press release and article writing, wire and web release services, and live and virtual press conferences to ensure you put your best foot forward in a timely manner.

"Sterling Cross Communications is a great resource for me. You run into so many different people who work in public relations and so few do the job correctly. They take the time to really get to know their clients and assess what the best way is to get their message out. They also took the time to really get to know what we were looking for in terms of news. Not every story is the right fit for every outlet and Sterling Cross is great at discerning what works. On top of that, their owner, Mary Lower is a true joy. Mary handles every last detail with care. I think she's ideally suited for her career choice because she connects and understands people so well."
-Executive Producer, KMSP FOX 9
Sterling Cross Communications offers the following public relations and media relations services: launch of press release, online news releases, article promotion, event promotion, media training, chef demonstrations, product launches, new store/location openings, case studies, live and virtual press conferences, expert positioning campaigns, business updates (new hires, new business awards, executive promotions, and milestones), investor relations and crises communications.

Media Relations & Publicity Case Studies

  • Baja Sol Restaurants Group LLC

    Baja Sol is one of the fastest growing chains of restaurants in the U.S., with 24 stores opening in 2009, almost...

  • Scalzo's Italian Grille

    In 2009 Scalzo Hospitality Inc. acquired and began managing the Minneapolis Ramada Plaza Hotel. They invested over...

  • Parsec Labs LLC

    Parsec Labs was funded by a venture capital firm that specialized in telecommunications start ups. Parsec was...

  • Chef Royal

    Chef Royal is the Owner/Executive Chef of Chef Royal Catering. Royal brings his nearly 22 years of industry...

Other Media Relations & Publicity Clients

Traditional Storytelling integrating
today’s technologies

Social Media, Mobile Marketing, QR codes, Mobile Applications, Location based social media, Augmented Reality, Social Gaming - all forms of emerging marketing tools, that still have one underlying precept. they are still communication tools that rely on your business being able to tell a great story!

What can we do for your business?