Crises Communications is not a new practice, but it is an entirely new practice when trying to be performed online. Sterling Cross has assembled several tools though for low to no cost for a business to watch what is being said about them (good or bad) online. You need to start watching what is being said starting now, and on a regular basis. Major brands ignored what was being said about them online - Domino’s and Motrin failed to respond quickly 48 hours is an eternity online, and the damage is done.
"89% of US online buyers read customer reviews before they purchase: 43% most of the time, 22% all of the time. A bad reputation hits your bottom line."
"The number who trust consumer reviews by people they never met on a retailer's site is 60%, only slightly lower than "a review by a known expert"."
-Data courtesy of Forrester Research Group
90% of all purchasing decisions, from where to eat, where to travel, and where to stay, to what product to buy, to healthcare & business decisions begin with research performed by an online Search Engine. Do you like what people are saying about your business online? Will what is being said about you online cause you to have more or less sales?
The conversations about your business are already happening online. Will you participate in that conversation? Sterling Cross Communications has developed best practices and tools for monitoring your online reputation. We can capture what is being said and help you to respond in an appropriate manner in the format where it will do the most to defend that reputation.
We have specific services for monitoring and responding, reputation clean up, and strategies to drive positive feedback and response from customers. Let Sterling Cross help you to put your best face forward on the web.
Online Reputation Management Case Studies
The Client had a very dated website; it appeared as though it hadn’t been touched since the 1980’s. This...
Baja Sol is one of the fastest growing chains of restaurants in the U.S., with 24 stores opening in 2009, almost...
moto-i is the world’s first sake brewpub outside of Kyoto, Japan. It was also the first restaurant in...
Bonicelli Kitchen was a five year old thriving meal delivery service business that wanted to raise money through a...