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Social Media is an overarching term that refers to several forms of online communication platforms and tools that are available today. Sites like Twitter, Facebook, YouTube, Foursquare, and others have created services and features that lend themselves well to various business objectives such as sales, marketing, customer service, market reasearch, reputation management and brand awareness. Sterling Cross Communication's strength is in integration of these tools into all aspects of your PR and Marketing efforts. This makes it possible for you to be found and be heard above the above the buzz of traditional media.
"Monroe says Parasole is moving more deeply into these analytics (psychographics) because the company has now surpassed 50,000 members in its “Dining Club” loyalty program, and “we’ve been sort of a leader in the social media world.” The company is an early adopter of QR, or quick response, codes and says it picked up hundreds of new Chino Latino customers by using QR codes and mobile apps to distribute ads and special offers earlier this year."
-Dennis Monroe, CEO, Parasole Restaurant Holdings in Twin Cities Business Magazine - April 2011 issue.
Social Media as an industry has grown up as well. No longer can it be considered a fad, social media tools are being utilized in several areas of business outside of PR and marketing. Social is being utilized in Customer Service, Market Research, Sales and Lead Generation, Human Resources, Recruiting, Training, Event Planning, and Education. Sterling Cross Communications can assist you in implementing Social Media into any area of your business where you seek to use it.
Standard Heating & Air Conditioning engaged Sterling Cross Communications to conduct an in depth review of the...
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The Client had a very dated website; it appeared as though it hadn’t been touched since the 1980’s. This...
Parsec Labs was funded by a venture capital firm that specialized in telecommunications start ups. Parsec was...